Should Contractors Invest in Digital Marketing?
I often talk to contractors who have a hard time getting leads for their business, the problem is a lot of contractors don’t believe in the power of digital marketing. They have a similar mindset that they believe that all their leads should come from word of mouth or referrals. The problem with that strategy is referrals or word of mouth can dry up pretty fast, you want to be well-diversified when it comes to getting leads and clients so if one of those lead magnets of stops working you have another option to help you get business again. The best way to become more diversified in lead generation is to invest in digital marketing.
With the SEO packages we offer here at MJA Digital, we have helped many contractors get more clients, sign big contracts and grow their businesses. In this post, I am going to share with you the top 3 tips for Contractor Marketing that is working for our current clients. If you follow these tips I truly believe you will be able to grow your business to a level you always dreamed about.
The TOP 3 Tips To Improve Your Marketing as a Contractor:
1. Have A Sales Focus Website
We have all seen it before, the contractor who has no website or an old/outdated/awful website that clients don’t use because overall it’s just a bad website. Sometimes it’s not even about the website design being bad and its more about the website isn’t structured properly from a sales perspective. In this day and age, you need to have a well-designed website and a sales focused website, you need lots of call to actions, social proof and sales focused copywriting. If your business website does not have those 3 main components then you’re going to be losing lots of sales to your competitors who are implanting all strategies to their website.Have Good On Page SEO
2. Have Good On Page SEO
Ok so let’s say you followed the first step of our advice and got a good sales focused website. The next step is to start doing SEO for your business. Think about it, what’s the point of having a great website if no one can find it? Our customized SEO packages that we offer here at MJA Digital help our clients get found on Google. You want to be at the top of the google search results because that is where your ideal clients who are looking for contractors are searching. SEO does take time to work but once you start getting rankings and growing as an authority on Google there is no stopping the max potential for your business, the sky is the limit.
3. Get Reviews For Your Business
Ok quick little recap, you now have a great website! You’re getting visitors from google thanks to doing SEO, the last thing you need to do is grow your social proof on platforms such as Google My Business, Homestar’s and Yelp. Reviews are such a underrated marketing tactic that not a lot of business use properly. After you are done reading this blog post I want to do a little challenge with you.
I want you to email your last 10 to 20 clients and send them your review links and ask them for reviews. If they take the time and leave an honest genuine review about your business then you’re going to sky rocket when it comes to getting more clients. I also suggest that after every project you complete you send an email asking for a review 1 to 2 weeks after completion of the project. If you are having a hard time getting reviews then offer a Gift card as an incentive to get more reviews, it’s a nice gesture and almost guarantees the review you get will be rock solid for your business.
Common Asked Questions about Contractor Marketing:
It really depends on the business but generally, prices range from $5,000 to $15,000 for a good sales-focused website. You can go a little cheaper and build the website yourself but typically for the best results, we do not recommend doing it yourself.
The packages we offer start at $800 a month and go up to $2000 a month depending on the needs of the business, you can view our packages here.
There are lots of ways to market yourself as a contractor, Some of the best ways include SEO, PPC, Tv Advertisements, Billboards and networking events.
It can be beneficial but very costly at the same time. We recommended it to our clients who want quick results instead of long-term results which you will get from SEO.
This is actually a really good question, I recently went to a BNI meeting to check it out and there was one contractor in the group who was struggling to get business, Funny enough he did not have any website, SEO, or Google reviews, I typically do not recommend BNI or networking groups for contractors because of the time commitment vs results you get from it, Digital marketing can work well you sleep, well-networking events and groups take lots of time and effort which you could be putting towards closing more warm leads.
110% Yes! Open a Facebook, Instagram, YouTube, and Tik Tok. It might seem silly at first but once people get to know you and you start to build a relationship with your viewers, you’re going to see your clients and sales skyrocket, do not sleep on advertising your business on social media.
it is good to advertise on those marketplaces when your first start out but once you start to grow your business you will want to get clients through your website and SEO because that brings you in higher-quality clients.
I hope you enjoyed this blog post about contractor marketing, if you have any questions please post up in the comment box below and i will get back to you! All the best!
– Matthew J Arnott